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Since the mid-1980s, whimsical, brightly colored wood carvings from the Mexican state of Oaxaca have found their way into gift shops and private homes across the United States and Europe, as Western consumers seek to connect with the authenticity and tradition represented by indigenous folk arts. Ironically, however, the Oaxacan wood carvings are not a traditional folk art. Invented in the mid-twentieth century by non-Indian Mexican artisans for the tourist market, their appeal flows as much from intercultural miscommunication as from their intrinsic artistic merit.In this beautifully illustrated book, Michael Chibnik offers the first in-depth look at the international trade in Oaxacan wood carvings, including their history, production, marketing, and cultural representations. Drawing on interviews he conducted in the carving communities and among wholesalers, retailers, and consumers, he follows the entire production and consumption cycle, from the harvesting of copal wood to the final purchase of the finished piece. Along the way, he describes how and why this "invented tradition" has been promoted as a "Zapotec Indian" craft and explores its similarities with other local crafts with longer histories. He also fully discusses the effects on local communities of participating in the global market, concluding that the trade in Oaxacan wood carvings is an almost paradigmatic case study of globalization.

79 page Custom Shop booklet used as a marketing tool. These were given out sparingly to exclusive dealers at the 2014 NAMM show.

How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design. This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles Tools: describing a variety of tools and methods used in Service Design Thinking Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper―capturing different stakeholder concerns: e.g. customers, front-line staff and management.

Fantastic projects by 30 of the most relevant professionals in this field. This new addition to the "Architecture Today" series presents exciting projects from around the world. Bars, restaurants, shops and boutiques, hotels, cafes...The role that architecture plays in branding, marketing, and the ultimate success or failure of commercial ventures cannot be underestimated; indeed, the relationship between the architecture of this spaces and customer behavior is increasingly researched and highly specialized subject. This book illustrates the potential of such collaborations. A reference volume for retailers, merchandisers, interior designers and architects.

A bewildering variety of tools, clever marketing copy, and lack of knowledge can lead even the most determined new woodworker to make many unnecessary purchases, causing frustration or retreat. Written for true beginners, Your First Shop offers inspiration and encouragement, guiding readers toward smart tool choices by providing realistic, reliable information. Best-selling author Aimé Ontario Fraser started working with wood in high school, and has taught extensively in workshops and classes since. Your First Shop brings that experience to readers. Woodworkers of every taste can find a shop style that works for them in one of the book's four sections: The Essential Shop, The Basic Shop, The Efficient Shop, and The Well-Rounded Shop. Topics include how each tool is used and what it is used for. The book also offers extensive advice on choosing a location for the shop, maximizing available space, and planning for future expansion.

Fantastic projects by 30 of the most relevant professionals in this field. This new addition to the "Architecture Today" series presents exciting projects from around the world. Bars, restaurants, shops and boutiques, hotels, cafes...The role that architecture plays in branding, marketing, and the ultimate success or failure of commercial ventures cannot be underestimated; indeed, the relationship between the architecture of this spaces and customer behavior is increasingly researched and highly specialized subject. This book illustrates the potential of such collaborations. A reference volume for retailers, merchandisers, interior designers and architects.

The history of automobiles is not just the story of invention, manufacturing, and marketing; it is also a story of repair. Auto Mechanics opens the repair shop to historical study―for the first time―by tracing the emergence of a dirty, difficult, and important profession.Kevin L. Borg's study spans a century of automotive technology―from the horseless carriage of the late nineteenth century to the "check engine" light of the late twentieth. Drawing from a diverse body of source material, Borg explores how the mechanic’s occupation formed and evolved within the context of broad American fault lines of class, race, and gender and how vocational education entwined these tensions around the mechanic’s unique expertise. He further shows how aspects of the consumer rights and environmental movements, as well as the design of automotive electronics, reflected and challenged the social identity and expertise of the mechanic.In the history of the American auto mechanic, Borg finds the origins of a persistent anxiety that even today accompanies the prospect of taking one's car in for repair.

The perfect resource for individuals wishing to take the next step in their involvement with clay. Written by Steven Branfman, The Potter's Professional Handbook covers topics ranging from determining what a professional is to equipment selection, setting up shop, marketing your work, and much more. This book provides descriptions of the items necessary for a beginning professional potter and includes visual examples of items including sales slips, purchase orders, invoices, credit slips, and even floor plans of well-known potters studios.Are you considering a change in how you practice your pottery craft? Perhaps a move from hobbyist to professional potter? If so, you'll appreciate this expert advice from Steven Branfman, a consummate professional who has distinguished himself as an artist, teacher, and businessman.Steven offers friendly and useful guidance for everything from determining what a professional is to setting up shop and selling your work. His practical tips will help you make the move to professional potter with confidence. You'll also find comprehensive listings of resources for supplies and materials, workshops and schools, computer resources, magazines and journals and much more!

Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline - from Strategy and Finance to Marketing and Accounting - and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories: Strategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational Behaviour The term 'model' is used loosely - in some cases it might be a framework (The 4 Ps of Marketing, Porter's Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model). Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.

Offers advice on starting and operating a woodworking business, including setting up shop, money matters, marketing, public relations, and market research

Retail SchmetailTM is a lively' thorough' and slightly irreverent examination of 100 years of American retailing. Twin brothers and mid-century entrepreneurs Al and Lou Stein ran a Milwaukee shop that seemed more like a garage sale than a bona fide retail operation. While neither of these ''from the gut'' marketing guys had a formal education, they compensated for it with their ingenuity, drive, and legendary sense of humor. Al s oldest son, Sandy, spent countless hours observing antics and absorbing insights in this petri dish of fifties consumerism. This primed him for a wide-ranging career in retail design and consumer trending, shared in these pages. Here he lifts the veil on the psychological, emotional, and design constructs that separate the defining brands from the also-rans, with clear insight on what the ''virtual'' reinvention of retail means for all of us. No guide is more qualified than Sandy Stein to tell us why we buy what we buy, and how we ll buy--and sell--in the future. Retail SchmetailTM is the loving biography of America's favorite obsession, written by a devoted native son.

Flea Marketing expert Cree McCree has sold wares happily and profitabley coast to coast for decades. Here in Flea Market America she tells you where to find the bargains; how to get the most for the least at rummage sales, thrift shops and auctions; how to price and display your wares; plus choosing a specialty, building clientele, advertising, restoration and repair, where to find vinatge items, and much more! Cree unveals all the secrets of "flea-enterprise!"

The history of automobiles is not just the story of invention, manufacturing, and marketing; it is also a story of repair. Auto Mechanics opens the repair shop to historical study―for the first time―by tracing the emergence of a dirty, difficult, and important profession.Kevin L. Borg's study spans a century of automotive technology―from the horseless carriage of the late nineteenth century to the "check engine" light of the late twentieth. Drawing from a diverse body of source material, Borg explores how the mechanic’s occupation formed and evolved within the context of broad American fault lines of class, race, and gender and how vocational education entwined these tensions around the mechanic’s unique expertise. He further shows how aspects of the consumer rights and environmental movements, as well as the design of automotive electronics, reflected and challenged the social identity and expertise of the mechanic.In the history of the American auto mechanic, Borg finds the origins of a persistent anxiety that even today accompanies the prospect of taking one's car in for repair.

The history of automobiles is not just the story of invention, manufacturing, and marketing; it is also a story of repair. Auto Mechanics opens the repair shop to historical study―for the first time―by tracing the emergence of a dirty, difficult, and important profession.Kevin L. Borg's study spans a century of automotive technology―from the horseless carriage of the late nineteenth century to the "check engine" light of the late twentieth. Drawing from a diverse body of source material, Borg explores how the mechanic’s occupation formed and evolved within the context of broad American fault lines of class, race, and gender and how vocational education entwined these tensions around the mechanic’s unique expertise. He further shows how aspects of the consumer rights and environmental movements, as well as the design of automotive electronics, reflected and challenged the social identity and expertise of the mechanic.In the history of the American auto mechanic, Borg finds the origins of a persistent anxiety that even today accompanies the prospect of taking one's car in for repair.

An expanded, revised edition of a popular instructional handbook helps business owners set up shop and flourish, offering low-cost marketing techniques, strategies for creating a niche, advice on estimating costs, and much more. Reprint. 15,000 first printing.

The seventy fashion brands that appear in this book are selected from the most highly regarded brands for women, men, unisex, and kids; featuring some of the most commonly used marketing tools including logo, shop exterior and interior designs, catalogs, shopping cards and shopping bags, together with seasonal promotional tools. Japanese girls love to keep and use the shopping bags and promotional tools of their favorite fashion brands, and it is a must for a fashion brand to produce "collectible" paraphernalia so as to attract their target audience. Featuring easily accessible page design with each spread showing the brand’s logo alongside the brand concept in text, accompanied by various photos of graphic promotional materials, which give readers a good understanding of how each element of marketing tools are connected to one another. Although this book only focuses on the fashion industry, logos, advertisements, shop designs and tools in the book could be applicable to other industries’ brands and shops. From an independent shop owner to anyone in need of brand recognition, this is a perfect reference full of resources.

The seventy fashion brands that appear in this book are selected from the most highly regarded brands for women, men, unisex, and kids; featuring some of the most commonly used marketing tools including logo, shop exterior and interior designs, catalogs, shopping cards and shopping bags, together with seasonal promotional tools. Japanese girls love to keep and use the shopping bags and promotional tools of their favorite fashion brands, and it is a must for a fashion brand to produce "collectible" paraphernalia so as to attract their target audience. Featuring easily accessible page design with each spread showing the brand’s logo alongside the brand concept in text, accompanied by various photos of graphic promotional materials, which give readers a good understanding of how each element of marketing tools are connected to one another. Although this book only focuses on the fashion industry, logos, advertisements, shop designs and tools in the book could be applicable to other industries’ brands and shops. From an independent shop owner to anyone in need of brand recognition, this is a perfect reference full of resources.

Flea Marketing expert Cree McCree has sold wares happily and profitabley coast to coast for decades. Here in Flea Market America she tells you where to find the bargains; how to get the most for the least at rummage sales, thrift shops and auctions; how to price and display your wares; plus choosing a specialty, building clientele, advertising, restoration and repair, where to find vinatge items, and much more! Cree unveals all the secrets of "flea-enterprise!"